I have just finished reading the book written by Serial Entrepreneur, Stuart Skorman, entitled Confessions of a Serial Entrepreneur: Why I Can’t Stop Starting Over and it’s definitely a good book with many lessons to learn from if you would like to be an Entrepreneur as well.
How I May Be Like Stuart Skorman…

Stuart Skorman is many years my senior but during the course, he is the founder of Elephant Pharmacy (sad but it’s already been declared bankrupt before any expansion), HungryMinds.com (taken over by Wiley), Reel.com (now part of Hollywood Video) and Empire Video.
He has many years of experiences building up a business from scratch, selling it for a lump sum of money (think millions of dollars), and going ahead to set up one after another.
Though he may seems getting on with age, he never seems to stop pursuing his interest (if you read up his book, you will know that he always like recommending and connecting movies, especially Classical ones, to movie lovers) and despite that he committed heavily into Elephant Pharmacy (which nearly drive his retirement savings to none), he is still back on his feet with his latest venture – ClerkDogs.
About Dexter Damien Chan
I started my first business as a Middleman for a Florist Shop at the age of 19 during my army days. Basically I take orders from customers on the flowers they would like, at a fraction of a cost from those Big Florist Names and the willingness to deliver at weird situations – at the strike of 12 midnight or interrupting the middle of a class.
Interesting business this is as the smile that you get from the Ladies is priceless. So guys who are reading this, do remember to give your loved ones Flowers despite having them say that it’s waste of money! The Ladies will still say it no matter what but you should see them giggling inside or being proud walking with a big bouquet along Orchard road.
I did this business to the end of my University Days but had to stop because of Delivery issues – having to drive a Hatch Back is actually quite costly!
During the times of selling flowers, I also gain entrepreneurship from doing Network Marketing. More about my adventure preferably in a next post.
My times of doing Network Marketing is mostly online and that’s also how I become an Online Marketer and Blogger till this present day – handling my personal creation sites like GuruRSS, MyBeautySpree, Dexter Recommends, Have You Planned and Fiocorp.ws.
Tiring? Yes! Worth It? Definitely Yes as well! If it’s not, you should consult Stuart Skorman how he did it!
There are still many things about Entrepreneurship to learn from!
Take It From Me! Read His Book!
There are many lessons that you can pick it up from Stuart Skorman’s Book – Confessions of a Serial Entrepreneur: Why I Can’t Stop Starting Over and without giving away too much of the content, here’s some of the entrepreneurship nuggets (do note that they are not arranged in any specific order) for you to take away:
- Don’t be afraid to ask for support. Be prepared to give up your life. Learn from your mistakes. Most importantly, choose your business based on who you are (knowing yourself).
- Being Important is more important than being Rich. In business, you can’t just accept the status quo. And when something doesn’t add up, you have to delve deeper in search of the answer.
- There’s an importance of Mentors. Act like you know what you’re doing. Seek out your customers and listen to what they say. Design your Business to attract Good Press.
- Own your mistakes; then keep moving. Business is discipline. You need to understand the difference between the skills you studied in school and those you’ll need to start a business.
- The Power of Hunger. Be Persistent. Never Stop Paying Attention. Believe in Yourself.
- Don’t spend money before you have it. Customers can be your best teachers. Learning to heal (especially if it’s time to let go). Delegate decision making to the person with the best resume.
- Hope for Good Luck but Plan for Bad Luck. Know the difference between Luck and Talent. Identify your strengths and weaknesses. Be Aggressive. Play Tight. Hone Opportunism.
- Base your decision on logic, not emotion. Stick with the familiar. Prioritize fun. Know your risk tolerance. Focus on short-term goals.
- Find a mission for your venture. Haste makes a lot of waste. Your Business Plan counts. Avoid Creativity at all costs – it’s too expensive; the wheel has already been invented, so use it; half of creative ideas are thrown out anyway.
- Slow down when necessary.
How To Make The Transition From A Big Company To A Start-Up
- Know what you’re getting into.
- Toss out the Rule Book.
- Check out your motivation
- Start a business on the side.
- Talk to people who’ve made the transition.
- Get a job at a start-up before you start a start-up
- Be financially prepared.
As you can see from the above, a mere book itself with so many pointers to note and take action with. If you are someone like me and Stuart Skorman who is serious in Entrepreneurship, have a copy of this book, take notes and put into practice or even better, form it as part of your daily life!
>> The book by Stuart Skorman: Confessions of a Serial Entrepreneur: Why I Can’t Stop Starting Over
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